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Two Lane Livin' Your Horse Country Column archives...

November 2010 - Over 500,000 spectators at the Alltech FEI World Equestrian Games!  

Written by Dawna B. Smith, Journalist and Reporter, writer of the monthly "Your Horse Country" column for Two Lane Livin' Magazine

By the closing day of the Alltech FEI World Equestrian Games, total attendance topped half a million, averaging 35,000 people per day spread out over the Kentucky Horse Park’s 1,224 acres, which includes competition facilities, 260-site resort campground, and offices of more than 30 national and regional equine organizations and associations.  

No wonder it didn’t seem crowded, especially with all the wide open spaces allowing plenty of room for carriages to drive by, proud stallions to high step past all the pretty mares, and clinicians to warm up their horses under brilliant blue skies. We spent most of our time in the Equine Village trying to soak up as much information as possible. Multiple demonstrations were constantly being held, so there was never a dull moment for us, and we thoroughly enjoyed the experience. But we weren’t exhibitors.

Several disgruntled exhibitors in the trade show area complained bitterly that attendance was not to their liking, asking “Where’s the estimated 600,000 people who were supposed to come through?” They apparently did not see the 500,000+ people who attended. Many had spent well over $30,000 for booth space, not including their travel and lodging expenses, and felt that WEG did not provide adequate signage, stating that bad planning on WEG’s part has now caused them financial hardship.

We understood their frustration, as it took us a while to find things because the volunteers we asked could not direct us. The maps were basic, not specific. The volunteers could only tell us who was exhibiting, but not exactly where they were located. What should have been a fantastic business opportunity for many trade show exhibitors and clinicians ultimately left several frustrated by the lack of directory information and signage that would have directed crowds to their locations. It also left some with definitely less operating capital than they had before.

With general admission tickets being $25, parking $20, NO re-entry allowed, NO food allowed except a bottle of water, event tickets costing extra, any “poor” WEG spectator that was hungry or thirsty was forced to purchase food items at exorbitant prices. If many did not dally or purchase items in the trade show area, it was probably due to lack of energy from not eating or lack of funds from just attending.

During the historic experience, we were able to obtain filmed interviews with several great clinicians including John Lyons, Tommie Turvey, Guy McLean, Lynn Palm, J. P. Giacomini, Linda and Pat Parelli, and more.  

We also interviewed Kaye Harris, who rescued Molly the Pony after hurricane Katrina. Several months afterwards, Molly was attacked by a Katrina rescue dog which had been going through emotional trauma. Molly’s front right leg had to be amputated and Kaye fought hard to get Molly her prosthesis. We have some great film of Molly with and without her prosthesis. What an inspiration! 

I missed being able to interview Lizzy Traband, the “one-armed” eleven year old equine performer, trainer, and clinician. Apparently one is never too old or too young to learn how to train horses or give horse clinics. We were able to film her performance with Tommie Turvey, and he gave us permission to air it on www.yourhorsecountry.com.  

After seeing first hand what the Kentucky Horse Park had to offer, we know that with proper organization, infrastructure, marketing, and clear signage directing horse enthusiasts from all over the world to our beautiful state, West Virginia can become a top world equine destination and reap the many economic benefits such status would bring.

Bio:

Dawna Smith, Journalist and Reporter, writes the monthly column "Your Horse Country" for Two Lane Livin' Magazine, based in West Virginia, as well as numerous articles regarding pain related medical issues for LivePainFreeNow.com. A photographer and free lance writer, her op-ed articles have been published regarding a variety of subjects. 

She and her husband have been strong advocates for the elderly and disabled since 1998, and formed the non-profit HEADINGS (helping elderly and disabled in need gain support) to help ensure that legislature, Department of Health and Human Resources, and the Centers for Medicare and Medicaid heard their voices.  

She can be reached at dawna @ yourhorsecountry.com 304-765-0490.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Copyright 2010